Stacie C. Stewart
Professional Experience
Director, Internet Strategies
insperra – Oklahoma City, OK
Feb 2008 - Present
Key executive member of start up personal vitamin company insperra.com. Responsible for site wireframe, persona creation and e-commerce UX design and usability. Plus built in search engine optimization structure and SEO best practices. Also responsible for product pricing, position and placement. Create and implemented email marketing strategy, tools and schedule. Devise and implement social media campaign utilizing Twitter, Facebook and blogs. Create and execute quarterly marketing schedule which includes banner placements, shopping feeds and strategic organic keyword placements. Leverage iPhone app banner placements. Create and maintain key dashboard reports which indicate current trends and sales forecasts. Review customer surveys and trends to uncover untapped markets. Attend weekly C-Level meetings and brief on sales trends and marketing opportunities.
Internet Marketing Manager
Century Martial Art Supply – Midwest City
Oct 2002 – Feb 2008
Project management; SEO; create and maintain marketing KPI dashboard; create marketing emails; segment and manage email database; identify and negotiate key technology partnerships; create yearly Internet staff and marketing budget; web media placement; create, execute and measure long term and short term strategic web marketing plans; manage all Internet assets.
Streaming Media Project Manager
Williams Communication - Oklahoma City, OK
Sept 2000 – May 2002
Worked with clients to define Internet streaming media goals and set delivery expectations. Organized and led designers, web developers, and media encoding specialist, technical support teams & field producers in accomplishing agreed upon plan. Communicate via project plans, timelines and email, status of work completed to client and team. Successfully retained and significantly increased return business with all clients assigned like i2 Technologies and Ernst & Young. Demonstrated decision-making abilities when faced with technical difficulties and created innovated product solutions to challenging client problems.
Broadcast Producer
Ogilvy Public Relations – Washington DC
Feb 1998 – August 2000
Created educational campaigns for the Department of Justice, FEMA, CDC, NIH, HHS and first responder organizations on how to respond to the media during a Federal Disaster or Terrorist attack. One of a team of 3 producers to create Virtual News Network for the TOPOFF military exercise, a physical exercise that tested the nation's ability to respond effectively to a multiple city terrorist engagement. Consulted on the creation of President Clinton's Y2k Council media center. Created public educational campaigns that raised awareness of government programs such as Hearts N Parks, Colorectal Cancer Action Campaign and the NICHD’s release of its annual report on the welfare of America's children. Created Video News Releases for private corporations such as Art.com, onebox.com and US Airways. Award winning Broadcast Producer.
Skills include:
- Market Planning
- Axure
- Search Engine Optimization
- Competitive Analysis and Positioning
- Budget Planning and Forecasting
- Database Marketing
- Email Marketing
- Project Management
- Staff Management
- Market Research
- Client Relations
- Presentation Skill
- Website Design and Layout
- Intermediate HTML
- Basic CSS
- Wireframing
- Interface Design
- Photoshop CS
- Dreamweaver
- InDesign
- Fireworks
Education:
University of Central Oklahoma – BA 1996
Major – Broadcast Journalism
Minor – Political Science
Websites:
Century Martial Art Supply
http://www.centurymartialarts.com/Objective: Increase sales and conversions Success: Over 2000 visitors per day and increased sales from 1.1 million to 2 million. Interface Design
XMA Revolution
http://www.xmarevolution.com/
Objective: Appeal to the teenage demographic and create a Xtreme Martial Arts grassroots movement.
Success: 400 visitors daily resulting in 20 members sign ups per day. Increase sales in XMA curriculum to school owners.
Lil Dragon
http://www.lildragons.com/
Objective: Educate parents and children on the health benefits of Martial Arts.
Success: Sales of Lil Dragon curriculum doubled in two months.
